Why are perfumes often labeled “masculine” or “feminine?”
Written on 30 November 2022
As our world and culture changes and develops, we have to ask the question : is it still relevant today to label a perfume as specifically made for men or women?
Historically, perfumes « for men » have often been based on fragrances of wood and leather, smoky like vetiver, or inspired by the sea, lined with notes of sport and adventure. Among the favorites at Galimard, « Citoyen », an elegant and powerful fragrance, succeeds continually in the market currently labeled as « masculine. »
By contrast, perfumes labeled « for women » typically feature floral, amber, sweet and fruity combinations. Of course, not all « feminine » fragrances fit this footprint, but there is often an accompanying marketing and advertising scheme, including bottle and labeling, that serves to differentiate perfumes into one category or the other. Our perfume « Brindille », a bouquet of white flowers, is a sophisticated fragrance that embodies a successful “feminine” fragrance.
At Galimard we have historically proposed the two collections of perfumes, to guide our cherished clientele and assist in selections for gifts. Although the packaging appears to be a suggestion, it is not intended to be taken as a rule. For example, our perfume « Napoléon, » though clasically marketed as masculine, has been gaining traction as a unisex offering. « Bois de Lune », with its gentle forest fragrance, has been a top choice among a wide range of clientele, not only for women.
We are proud to announce the development of a unisex collection – composed of precious essences such as Gaiac and Saffran. Discover the Collection Privée, a selection of perfumes of highest quality in the noblest fragrance notes. We took care to develop packaging that was completely suggestion free, so our clients are empowered to choose the best perfume for their personality, uninfluenced by color or packaging.
See also
A day in the life : Sophie, Packaging Manager at Galimard
Written on 3 February 2026
Welcome to Galimard : today, we are interviewing Sophie ! At this start of the new year, we invite you to continue the tour of our Perfume House : We already discovered the shop, the lab, and management – now, we are heading to the packaging atelier, where we find Sophie, who, with her team, ensures the smooth […]
Holiday gift ideas
Written on 9 December 2025
Giving the gift of a perfume, a cosmetic, or a home fragrance by Galimard is much more than just a present: it is the gift of a moment, an emotion, a way of sharing the art of living of the Côte d’Azur. From our perfume house founded in Grasse in 1747, Parfumerie Galimard presents fragrant […]
Blanc d’Azur and Instants Riviera: new fragrances
Written on 12 November 2025
“Provence is a sea of blue hills, that we traverse as through a dream” Marcel Pagnol Shades of blue, dazzling dreams and more, this is the inspiration of Maison Galimard this autumn, and we are glad to share it with you. Discover the latest perfumes : Blanc d’Azur and Instants Riviera by Galimard The story […]